Menopause. Embrace the change!

So, where do I begin with this? It's time we celebrated the M-word. M for menopause that is. Whilst I'm not quite at that stage in my life yet, I've found myself at the beginning of this journey of change, interested in finding out more about the once-taboo word, something we are now prepared to talk more openly about.

Celebrities are speaking out about their experiences; clothing brands are beginning to cater specifically for menopausal women and employers are now taking steps to help women experiencing symptoms in the workplace. The Scottish Government debated last year on the subject with politicians committing to introduce a menopause workplace policy.  This is something I personally would love to see.  It’s important that the effects of the menopause and perimenopause are recognised by employers and society alike.  It’s not made up, it’s not something in your head, it’s very real and can have significant effects on your physical and mental wellbeing.

Women are now feeling more confident to talk about their experiences and rightly so! Why should this significant change which will affect all women at one point in their lives be brushed aside or treated as a joke?

Likewise, brands such as Holland & Barrett with their ‘Me.No.Pause’ campaign, are echoing this new attitude by helping to challenge stereotypes and patronising attitudes.  According to recent data from IPG Media/UK by UM, menopausal women are fed up of brands misrepresenting them. Around one third (32%) have been offended by adverts that depict them as being mumsy or frumpy, while nearly half (42%) dislike being seen as out of touch with technology.

I have read that menopausal women are the fastest-growing demographic in the workplace across the UK.  Therefore, we must encourage a better understanding of the menopause and its effects amongst staff including, men.  Let’s encourage and facilitate a more open work environment for women experiencing it. This isn’t something we should be ashamed of or feel embarrassed talking about.

Change is good, right? We might not always like it; we might struggle with it; we might resist it; we can’t stop it, so let’s embrace it!

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Connected Podcast 89 – Bianca Best MediaCom UK interim CDO