Trivago, the hotel search comparison specialists, will sponsor hit ITV show, The Voice Kids UK, when it returns for a second series this Saturday, 14 July. This year the search for Britain’s best young singer will air every night with the live final being held on Saturday, 21 July at 8 pm. Viewers can vote for their favourite act during the live final and the winner will scoop a £30,000 bursary and a family trip to Disneyland Paris.

Negotiated by MediaCom Edinburgh, Trivago will feature sponsorship bumpers at the beginning and end of the show and advert breaks. Trivago will feature on all The Voice Kids on-air promos as well as on the ITV Hub and STV Player. New creative has been developed for the partnership and comes alongside their new suite of TV ads which launched in June.

Federico Baravalle, Head of UK and Ireland at Trivago, said: “We are very proud to be sponsoring the second series of The Voice Kids UK which will feature an exciting cast of judges and some incredibly talented young artists. Summer holidays are upon us so it’s the perfect time for Trivago to help families find their ideal hotel”.

Elaine Jervis, Board Director at MediaCom Edinburgh, said “We are excited about this year’s The Voice Kids UK partnership with Trivago. It is a platform which continues to grow and we are looking forward to seeing the positive impact it will have for Trivago”.

The deal is the latest in a string of media partnerships created by MediaCom Edinburgh for their clients.

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