This week we are thinking about alcohol: low calorie tipples, better brewed booze, and plastic free plonk.
Ketel One Botanical is a new low calorie alcohol from Diageo, coming in 3 flavours: peach and orange blossom, cucumber and mint, and grapefruit and rose. At 30% per 25ml Ketel One Botanical is around 10 percentage points lower than regular vodka and it’s also 82 calories per measure, as opposed to regular vodka’s 110 calories. Although this product is made with Ketel One Vodka, the product feels more like a mixture of vodka and gin, allowing Diageo to tap into the rapidly growing gin market.
In a bold move, the ubiquitous beer brand, Carlsberg has launched an honesty campaign revealing that it is ‘Probably not the best beer in the world’. The iconic tag line has been reinvented to launch their revamped ‘Carlsberg Danish Pilsner’. They may have been telling the world they were the best since 1973, but now admit their focus was on growth at the expense of quality. With the rapid growth of craft brewing driving both a change in tastes and attitudes towards beer, Carlsberg seems to have realised that they need to deliver on taste, not just bravado. Backed by a disruptive Twitter campaign, Carlsberg is hoping that a slice of humble pie will make their new beer a little easier to swallow.
View article – If Carlsberg made hyperlinks…
Guinness multipacks will now come in cardboard as Diageo has announced that all plastic packaging has been removed. Plastic ring carriers and shrink wrapping have also been removed from packs of Harp, Rockshore and Smithwicks as part of £16 million initiative to reduce plastic waste. Launching in Ireland from August 2019 and globally next year, Guinness multipacks will be sold in 100% recyclable and biodegradable cardboard. This is one of many positive moves from giant companies who are committing to becoming greener as a result of widespread concern over plastic waste and its impact on the environment.
View article – I’ll Drink to That!