According to a new survey this years Christmas campaign winner is Amazon!

 

A survey by Marketing Week of 1,000 people found that Amazon’s Christmas advert was most popular with consumers, despite furore over the ad showing a father delivering Christmas presents rather than Santa

Amazon’s ad was enjoyed by 44% of those surveyed, making it twice as popular as John Lewis’ ad about Moz the Monster

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Connected Podcast 36 – Alice Fabre, Head of Consulting at MediaCom