After almost 28 years of the printed word ESI media will be closing both The Independent & Independent on Sunday newspapers on the 27th March. For those old enough to remember, the launch of the Independent heralded a new balanced, pioneering & fresh approach to journalism which was beautifully symbolised by its launch advertising campaign – The Independent. It is. Are you? At its peak The Independent sold in excess of 400,000 copies but its demise has been well documented with its Actively Purchased circulation just over 40,000 copies.
Although the Newspapers will cease printing, the Independent brand will migrate to a purely digital offering and subject to shareholder approval, will also sell The i newspaper to Johnston Press. This makes complete commercial sense for the Independent brand which already has a formidable & scaled digital footprint. This migration and expansion of editorial bureaux globally with further strengthen the Independent brand.
“The reports of my death have been greatly exaggerated” – Mark Twain
Whilst the closure of the Independent has come as no surprise, it is very sad all the same but there is optimism in the air especially from one major newsbrand publisher. In fact it is hotly rumoured that Trinity Mirror are to launch a new National Newspaper paper imminently which will similar in pace to The I but targeting a very different audience. Trinity Mirror have been very tight lipped about the launch but also have not denied it which is indeed encouraging.