Purpose

Search Engine Optimisation (SEO) is the process of optimising websites and the activity around them (images, videos, local listings etc.), with the aim of improving organic (unpaid) visibility in the search engine results page (SERP) to drive traffic, conversions and brand awareness. This typically involves creating content that solves a user’s problem, pain point or query. Sitting within Creative Systems, MediaCom UK’s award-winning SEO team deliver a full range of bespoke Search Engine Optimisation and Performance Content services across all markets, including strategy and forecasting, technical website auditing and consultancy, content marketing, outreach, and Digital PR. We work across UK, International and Global markets within a range of different client sectors, on both a project and always-on retainer basis. Our strong relationships with Google, Microsoft and Amazon mean we are among the first to trial their alpha and beta products, giving us the data and insight to further benefit our clients.

Why do you need SEO?

We believe that good content is optimised for both reader and search engines. While the majority of interactions with search engines are organic, we can tap into this resource and help our clients realise its full potential. If your answer to any of the following questions is yes, you could benefit from SEO: Is your client’s search ranking as high as it should be? Is your client’s site underperforming organically versus their competitors? Does your client know what impact SEO implementation has on their site performance? Are they having to spend significantly in paid search because their organic traffic is too low? Do you or your client know how users engage with their on-site content?

Our Core Services and Products

Our full-service offering provides clients with an in-depth look at how users arrive at their site as well as how they interact once they arrive, enabling them to adapt their content to match the requirements of their audience. Our services include but are not limited to:

  • Website optimisation
  • Competitor analysis, research & strategy
  • Keyword research & analysis
  • Technical site auditing & consulting
  • Providing insights from search trends and behaviours
  • Link building & content marketing strategy
  • Link building outreach & strategy execution
  • Integrated planning of SEO with other channels
  • Editorial services
  • Campaign performance monitoring, reporting & analysis
  • Local Search Optimisation
  • YouTube optimisation
  • Reputation management
  • App Store Optimisation (ASO)

SEO Performance Content

There are numerous benefits to using SEO and Performance Content services, including:

  • Improved visibility and ranking position
  • Improved brand awareness
  • Increased traffic and engagement metrics
  • Improved backlink profile
  • Increased understanding of your market and competitors
  • Improved UX and ROI
  • Optimised digital content, directly linked to what your target audience is searching for
  • Content that captures audience at peak times of year

Contact Us

Katy Taylor – Head of UK SEO & Performance Content (AD)

Ana Cuellar – Head of SEO WW (AD)

Joint Head of SEO