Purpose

Search Engine Optimisation (SEO) is the process of optimising websites and the activity around them (images, videos, local listings etc.), with the aim of improving organic (unpaid) visibility in the search engine results page (SERP) to drive traffic, conversions and brand awareness. This typically involves creating content that solves a user’s problem, pain point or query. Sitting within Creative Systems, MediaCom UK’s award-winning SEO team deliver a full range of bespoke Search Engine Optimisation and Performance Content services across all markets, including strategy and forecasting, technical website auditing and consultancy, content marketing, outreach, and Digital PR. We work across UK, International and Global markets within a range of different client sectors, on both a project and always-on retainer basis. Our strong relationships with Google, Microsoft and Amazon mean we are among the first to trial their alpha and beta products, giving us the data and insight to further benefit our clients.

Why do you need SEO?

We believe that good content is optimised for both reader and search engines. While the majority of interactions with search engines are organic, we can tap into this resource and help our clients realise its full potential. If your answer to any of the following questions is yes, you could benefit from SEO: Is your client’s search ranking as high as it should be? Is your client’s site underperforming organically versus their competitors? Does your client know what impact SEO implementation has on their site performance? Are they having to spend significantly in paid search because their organic traffic is too low? Do you or your client know how users engage with their on-site content?