Influencer Marketing

Influencer Marketing

About

Influencers are the personification of Relevance.

Both Culturally prominent and inherently Personal, it’s no wonder influencer marketing is a hot topic at the moment. And we’re huge believers in the power of Influencer Marketing. When applied correctly.

Inherently strategic

MediaCom Creative System’s Influencer Marketing solution has been developed with a focus on strategic integration. In an industry that is siloed we’ve developed ways of working, supported by access to industry leading platforms, that ensure Influencers are fully integrated into wider systems of communications.

Part of the MediaCom Planning Process

That starts with integrated strategic planning to identify the role of influencer marketing and a data driven approach to audience affinity, is always executed with connection into paid media and is measured based on the same KPIs we use with other media. As a consequence we see accelerated performance every time we put Influencer to work for our clients.

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Emily Trenouth – Head of Influencer Marketing

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Emily started her career working in Financial Services. However, whilst blogging as a creative outlet she recognized the opportunity for bloggers and influencers to collaborate with brands. In early 2016 Emily turned her passion into a career in Influencer Marketing and joined Takumi - one of the UK’s first influencer platforms.

After leaving Takumi Emily worked with influencer & content marketplace TRIBE to help launch first their UK operation and then spearheaded their US Operation in New York, leading partnerships with agencies and brands such as P&G, Unilever, WPP, Nestle, Diageo and more. Upon her return to the UK, she joined MediaCom as Head of Influencer Marketing, one of the agency's fastest-growing divisions within content marketing.

Her role is to lead the Influencer Marketing division for both UK & Worldwide clients such as Coca Cola, Mars, LVMH, Sky and many more.

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