MediaCom's Google Practice
Google Practice launched in 2021 as a centre of excellence and community for all MediaCom digital experts across the UK, who are Google specialists and practitioners. Due to Google’s continued dominance in today’s digital landscape, we have brought together a range of disciplines to focus on connecting the Google ecosystem and delivering our clients best in class performance, not only in channel but across the system as a whole.
The practice operates across search (PPC / SEO), display, YouTube, the Google marketing platform and client owned assets. This helps our clients ‘See the Bigger Picture’ by continuously testing and optimising all aspects of the customer journey across the Google ecosystem. It delivers: Increased targeting – through better use of data to target the right people at the right time; Increased relevance – by connecting user journeys and putting the consumer at the heart of what we do; Increased efficiency – through the use of machine learning and automation to scale and improve activation.