MediaCom Creative Systems helps our clients ‘See the Bigger Picture’ by bringing together media and creative to drive brand relevance and accelerate growth. This unified approach to media and creativity is integrated with Mediacom’s Systems Planning approach to ensure maximum marketing effectiveness. Creative Systems is designed to deliver on GroupM’s vision ‘to make advertising work better for people’ and WPP’s Creative Transformation Purpose.

Media & Creative integration

We have entered a new era of creativity where relevance sits at the heart of every brand’s growth agenda. But to drive relevance requires different ways of working and a transformed combination of creative solutions. Creative Systems enables us to leverage the full creative potential of the media, audience, performance and creative data we now have access to.

Partnerships & Collaborations

Creative Systems also benefits from Group M’s data and technology capabilities and has built close working relationships with WPP’s Hogarth Worldwide and Greenhouse Group, the industry’s leading data-driven production companies and Motion Content Group, the industry’s most prolific creator or premium entertainment and programming.

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Dan Wood – Head of Creative Systems UK


Dan joined MediaCom as a graduate in 2000. Since then he has gained experience across a diverse range of business sectors including Motors, Entertainment, FMCG, Charity, Government, Technology and Retail.

Dan started his career in the Investment team and has progressed from there to take on leadership roles within trading, implementational planning and creative partnerships. This broad perspective means that he has a unique understanding of the business, its people and how best to leverage both to deliver maximum value for clients.

In his role as Head of Creative Systems UK, Dan is focused on helping clients to ‘See The Bigger Picture’ by bringing together media and creative to accelerate growth. This means leading a team that develops the most potent ideas to drive cultural relevance (from Influencer Marketing to Branded Entertainment & partnerships), the most integrated, addressable ideas to drive personal relevance (through our Addressable Creative and Creative Analytics offering) and the most authoritative ideas to drive platform relevance (via our SEO and Social products).

Paul Tremain – Managing Partner, Content


Paul leads our Content work for the agency and has been with us for 7 years. He brings experience from working with brands, broadcasters and agencies and in his current role is responsible for the content solutions across social, influencer marketing and branded entertainment. He was responsible for award winning projects such as ‘Extreme Everest with Berocca’, winning Gold for Best use of Content at the Festival of Media and Best Advertiser Funded programme at the Broadcast Awards for ‘Tour De Celeb’ with Skoda.

He is passionate about partnering brands with content that audiences want to spend time in turn creating effective outcomes.

Tom Curtis – Executive Creative Director


Tom joined MediaCom way back in 2000 with an art degree and a 2-year stint at another agency under his belt. Since then he’s had a number of distinct roles including planner, Joint Head of MediaCom Create, and more recently Head of MediaCom Beyond Advertising UK, the content division that preceded the launch of our global Creative Systems offering.

In 2019 Tom became MediaCom UK’s first ECD. His role sees him working with many of MediaCom’s largest clients on big ideas that transcend the customary route of TV-first advertising.

Related very much to his passion for encouraging creativity amongst the next generation of talent, Tom is also the dad behind the 800k+ followed, and Webby nominated, Instagram account, @thingsihavedrawn.

Neesha Taneja – Head of Clients and Business Development


Louise Wright – Head of Operations


Emily Trenouth – Head of Influencer Marketing


Emily started her career working in Financial Services. However, whilst blogging as a creative outlet she recognized the opportunity for bloggers and influencers to collaborate with brands. In early 2016 Emily turned her passion into a career in Influencer Marketing and joined Takumi - one of the UK’s first influencer platforms.

After leaving Takumi Emily worked with influencer & content marketplace TRIBE to help launch first their UK operation and then spearheaded their US Operation in New York, leading partnerships with agencies and brands such as P&G, Unilever, WPP, Nestle, Diageo and more. Upon her return to the UK, she joined MediaCom as Head of Influencer Marketing, one of the agency's fastest-growing divisions within content marketing.

Her role is to lead the Influencer Marketing division for both UK & Worldwide clients such as Coca Cola, Mars, LVMH, Sky and many more.

Babs Maye – Head of Addressable Creative


Katy Taylor – UK Head of SEO


Katy has been working at MediaCom for seven years, initially responsible for Project Management and Operations for the UK SEO team, and later introducing new services as part of our SEO offering and together with the team, managing new business and client growth. Previous work lives have included Content Writer, Web Master, E-comm Analyst and Storyteller.

Ana Cuellar – WW Head of SEO

Ana Cuellar is an analytical and data driven SEO specialist, bi-lingual and full time mother, with experience in planning, development, and management of international SEO strategies for various well-known brands like P&G, Royal Canin, Mazda and Tempur.

Ana is passionate about innovative web technologies, driving digital growth through search strategies underpinned with audience and data insights and ensuring our clients are at the forefront of the digital landscape.

Alex Brown – Head of Sport & Entertainment


Alex Brown heads up the UK arm of MediaCom Sport & Entertainment, our specialist partnerships division. In over 2 decades working in sport, Alex has led the partnerships strategy, activation, amplification and evaluation for major global businesses such as HSBC, Miller Coors, Waitrose and Heineken across a wide variety of sponsorships. At MediaCom, Alex leads our drive to identify, execute and deliver impactful and integrated brand partnerships across a wide variety of cultural passion points from sport to music, entertainment to gaming. Incorporating a data-led approach, and routing all activities in audience and brand insight, the team currently service clients as varied as Toyota, Circle K, eBay, Boots and Dell.

Kerry King – Managing Partner, CS