BLINK Consulting is a global, pioneering enterprise dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. We are 250 expert digital acceleration consultants adept at providing end-to-end consultancy from strategic solutions to implementational activation. We bring world-class talent, experience and knowledge to enable businesses to grow and thrive at pace in the digital age. Addressing the strategic, operational and cultural challenges of the real-time era, BLINK Consulting expands beyond theoretical consultancy into solid, pragmatic and experience-based services for impactful, applied digital transformation.
We firmly believe that businesses accelerate faster when accessing our decades of practical and tangible experience in successfully navigating change, as evidenced in the longevity of our partnerships and breadth of transformation agendas. Part of MediaCom and the WPP Consultancy Group, BLINK comprises a global, regional and local network of consultants. With our proven track record across our global network of excellence BLINK Consulting provides digital acceleration solutions around five transformational pillars ensuring the best possible results for our clients.
The 5 essential pillars of digital transformation
1. DIGITAL MATURITY
Transformative consulting and digital maturity modelling to help clients unlock the fundamental building blocks for successful business growth in the digital age including exemplary organisational design. Data: every business generates insights and data; we map and unlock this valuable asset to enhance data-driven marketing. Consumer: integrated creative, insight and activation for the Acceleration Zone. Transform: digital maturity modelling to unfold across organisations over time. Tools: development of bespoke (reporting) dashboards including platform APIs.
2. PLATFORM ACTIVATION
Systems and implementation management grounded in a deep access to the world’s leading media platforms and digital transformation technologies. Design: optimal frameworks to ensure legacy systems and lock-ins don’t limit growth. Selection: project management for vendor selection (scoping, RFI, RFP, etc.) Migration: execution, privacy, integration and program management for platform operationalisation (Salesforce, DSP, DMP, etc.) Training: training programs and education for the digital era (certification, etc.)
3. APPLIED INNOVATION
Support corporations (large and small) in driving growth by harnessing opportunities provided by emerging technology and start-up innovations. Acceleration: rapid pilot activation and integration of emerging technologies through start-ups / scale-ups. Innovation: connect, create and leverage thought leadership connected to ‘strategy for a digital world.’ Partnerships: integration, joined business plans, feature incorporation, first to market development, etc. Experiential: innovation brought to life via bespoke events, webinars, client tours and study trips.
4. STRATEGIC IN-HOUSING
Review organisational business impact and application of in-housing, developing solutions that truly deliver added value by harnessing the global power and scale of MediaCom and WPP. Step 1 - Discover: capture the motivations, intentions and existing pain points. Step 2 – Design: data, tech, architectural design, roadmap and RFPs. Step 3 – Develop: identify talent capability gaps between goals and current skills. Step 4 – Deliver: Operational activation with ongoing implementational support for maintenance of the design.
5. INTEGRATED ECOMMERCE
Design eCommerce solutions that unlock sustainable growth by pivoting towards digital consumers and online shopping. Strategy: business planning, business objectives and connected development roadmaps. Technology: platform selections, store (website) audit, data and intelligence collection. Customer: life-time-value architecture, UX, reseller programmes and funnel conversion for optimal customer acquisition, engagement and retention. Adaptation: continuous optimisation based via business analyses and customer insights.
Av. Lago Alberto #319, Piso 3
Col. Granada, Miguel Hidalgo
Phone: + 52 55 4161 4700