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About Blink

BLINK Consulting is a global, pioneering enterprise dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. We are 250 expert digital acceleration consultants adept at providing end-to-end consultancy from strategic solutions to implementational activation. We bring world-class talent, experience and knowledge to enable businesses to grow and thrive at pace in the digital age. Addressing the strategic, operational and cultural challenges of the real-time era, BLINK Consulting expands beyond theoretical consultancy into solid, pragmatic and experience-based services for impactful, applied digital transformation.

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Rapid Acceleration

We firmly believe that businesses accelerate faster when accessing our decades of practical and tangible experience in successfully navigating change, as evidenced in the longevity of our partnerships and breadth of transformation agendas. Part of MediaCom and the WPP Consultancy Group, BLINK comprises a global, regional and local network of consultants. With our proven track record across our global network of excellence BLINK Consulting provides digital acceleration solutions around five transformational pillars ensuring the best possible results for our clients.

The 5 essential pillars of digital transformation

Digital Maturity

1. DIGITAL MATURITY

Transformative consulting and digital maturity modelling to help clients unlock the fundamental building blocks for successful business growth in the digital age including exemplary organisational design. Data: every business generates insights and data; we map and unlock this valuable asset to enhance data-driven marketing. Consumer: integrated creative, insight and activation for the Acceleration Zone. Transform: digital maturity modelling to unfold across organisations over time. Tools: development of bespoke (reporting) dashboards including platform APIs.

Platform activation

2. PLATFORM ACTIVATION

Systems and implementation management grounded in a deep access to the world’s leading media platforms and digital transformation technologies. Design: optimal frameworks to ensure legacy systems and lock-ins don’t limit growth. Selection: project management for vendor selection (scoping, RFI, RFP, etc.) Migration: execution, privacy, integration and program management for platform operationalisation (Salesforce, DSP, DMP, etc.) Training: training programs and education for the digital era (certification, etc.)​

Applied Innovation

3. APPLIED INNOVATION

Support corporations (large and small) in driving growth by harnessing opportunities provided by emerging technology and start-up innovations. Acceleration: rapid pilot activation and integration of emerging technologies through start-ups / scale-ups. Innovation: connect, create and leverage thought leadership connected to ‘strategy for a digital world.’ Partnerships: integration, joined business plans, feature incorporation, first to market development, etc. Experiential: innovation brought to life via bespoke events, webinars, client tours and study trips.

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4. STRATEGIC IN-HOUSING

Review organisational business impact and application of in-housing, developing solutions that truly deliver added value by harnessing the global power and scale of MediaCom and WPP. Step 1 - Discover: capture the motivations, intentions and existing pain points. Step 2 – Design: data, tech, architectural design, roadmap and RFPs. Step 3 – Develop: identify talent capability gaps between goals and current skills. Step 4 – Deliver: Operational activation with ongoing implementational support for maintenance of the design.

Integrated e Commerce

5. INTEGRATED ECOMMERCE

Design eCommerce solutions that unlock sustainable growth by pivoting towards digital consumers and online shopping. Strategy: business planning, business objectives and connected development roadmaps. Technology: platform selections, store (website) audit, data and intelligence collection. Customer: life-time-value architecture, UX, reseller programmes and funnel conversion for optimal customer acquisition, engagement and retention. Adaptation: continuous optimisation based via business analyses and customer insights.

Why BLINK?

Richard Britton – Head of Digital Consultancy

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Pauline Robson – Managing Partner

Pauline Robson
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People are crucial to our business, and for Pauline that means understanding consumers. As head of Real World Insight, MediaCom’s research and insight division, her mission is to make sure that MediaCom has the best consumer understanding of any agency so that can create the most effective campaigns for our clients. This is done through award-winning panels such as Real World Britain, projects such as Britain Decoded or initiatives such as method insight, which encourages our people to get out in to the real world and walk a mile in the shoes of their target audience.

Pauline joined MediaCom in 2007 as head of quantitative research. In 2009 she was promoted to director and became head of Real World Insight the following year. Since then RWI has won a number of awards, including being twice recognised as the best research team in a media agency at the bi-annual MRG awards.

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Global Hubs

London

124 Theobalds Road
London
WC1X 8RX
United Kingdom

Phone: + 44 207 158 5500

New York

3 World Trade Center

175 Greenwich Street
New York
USA

Phone: + 1 212 912 4200

Mexico City

Av. Lago Alberto #319, Piso 3
Col. Granada, Miguel Hidalgo
Mexico City
11520

Phone: + 52 55 4161 4700

Singapore

China Square Central

18 Cross Street
Singapore
048423

Phone: + 65 6395 5460

Looking for Digital Transformation Acceleration?

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