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Uncle Ben’s partner with Twisted

The MediaCom Beyond Advertising (MBA) division aids new campaign aiming to provide Dinner Inspirations for the public in lockdown

Uncle Ben’s has partnered with Jungle Creations’ Twisted for their new Dinner Inspirations campaign. MBA has facilitated the partnership between the Uncle Ben’s brand and food content publisher Twisted to create a series of recipes specifically using Uncle Ben’s Ready to Heat Rice. Original recipe editorial and video content will offer shoppers simple yet delicious meal solutions in the coming months with the first series focusing on summer recipes.

The Twisted chefs will design recipes with cupboard staples and supermarket availability in mind as well as offering alternatives for less easily sourced ingredients. This partnership is particularly timely during a period of increased home cooking.

Content from the partnership will be shared on Twisted’s channels in a mix of formats, including top-down recipe videos, cookalong videos with the Twisted chefs, bespoke recipe articles, shoppable social stories and much more. By posting content on social media, Uncle Ben’s is accessible to the masses during this critical time.

You can view the first recipe from this collaboration, Spicy Chicken & Rice Crunchwraps, here.

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