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MediaCom presents: What’s Next?: The Impact of COVID-19 on the Future of Sport

On Monday 22nd June in our first episode of the “What’s Next?” Webinar Series, MediaCom Sport & Entertainment invited some of the sports industry’s most eminent figures to look at the future of the industry and discuss the long term impact of COVID-19 on the structures and strategies that are shaping their organisations.

We were joined by Charlie Allen (ESL, Global Brand Partnerships Director), Cara Pelchen (Formula E, Partnerships Strategy Director) and Jonathan Kane (Vice President, Global Partnerships Sales- Liverpool FC), to discuss the trends that are shaping the structure of their sport, the innovative ways they’re looking to engage with their fans is an accelerated digital revolution in sport, and what the long-term implications for the industry could be for commercial partnerships going forward as the industry undergoes rapid evolution.

Watch the full video below! (Note: subtitles are available by clicking the subtitles icon on the bottom of the video)

If you would like to get more thought leadership updates, industry news and hear about future industry events we will be running, please follow us on Twitter here.

If you’d like to enquire about how we might be able to help you guide the ever evolving landscape in sports marketing, content and sponsorship please get in touch with Jack via email jack.bradford@mediacom.com or you can reach us via the website www.sportandentertainment.mediacom.com

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