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Geoff de Burca promoted to UK Chief Strategy Officer as Steve Gladdis to become EMEA CSO

Steve Gladdis has been promoted to EMEA Chief Strategy Officer (CSO), following a successful period as UK CSO. Geoff de Burca will succeed Gladdis as MediaCom UK’s new CSO.

Geoff has been MediaCom UK’s Head of Strategy since 2015, responsible for running the agency’s team of strategists as well as leading the Social Change Hub – our network of clients and media experts that integrate behaviour change principles into communications to help drive social change.   Additionally, Geoff was responsible as Strategy Lead for some of the agency’s largest clients, including Cancer Research UK and Tesco.

“Taking up the position of UK CSO is an exciting new chapter in my MediaCom life. I’m proud to be leading such a brilliant, talented and genuinely lovely group of people, who continue to produce outstanding strategy work for clients day in and day out.” – Geoff de Burca

Steve Gladdis, who has been at MediaCom since 1994, has been instrumental in a number of strategic client wins, including our successful re-pitch for Sky, which saw MediaCom reappointed to the largest media account in the UK. During Steve’s three years as UK CSO, MediaCom received significant industry recognition and accolades, including being named as the top agency in the WARC Media Ranking and being named the Cannes Lions Media Network of the Year in 2018.

“I’m very proud of the work that we do at MediaCom to drive growth for our clients, and it’s been a privilege to work with the brilliant people who make up the UK agency – they’ve been a second family to me for more than a quarter of a century. I will miss being a part of the UK business, but I’ve always found it stimulating and rewarding to spend time with colleagues from other markets, and I’m looking forward to working on our planning capability and culture with our teams throughout the EMEA region.” – Steve Gladdis

In addition, Steve is an IPA Effectiveness Champion, and for the last two years he has co-hosted MediaCom’s EffWeek conference for clients and media owner partners, which aims to improve the industry’s understanding of how marketing communications can drive business growth.

In his new position, Steve will focus on further developing MediaCom’s planning capability and culture across its EMEA offices.

“Steve has played a huge role in building MediaCom UK into the industry leader that it is today. From ensuring there’s a strong planning culture, an understanding of what great planning work looks like, and bringing a collective excitement about the possibilities to every brief, he has guided hundreds of media planners at MediaCom. Geoff is one of the people who has benefitted from his tenure and I’m excited to see Geoff grow further in his new role as UK CSO. He’s been a key member of our strategy team for the past 10 years and has brought an incredible passion for the job each and every day.” – Josh Krichefski, CEO of MediaCom EMEA 

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