After another stellar year, MediaCom has scored an 8 in the Campaign School Report. 2017 saw MediaCom pick up the £106.5 million PSA Group account, including Vauxhall, as well as being shortlisted for Media Agency of the Year at the Media Week Awards.
We were also commended for our bold work, such as “Live from inside the human body”, a live operation, broadcast on Channel 4 for Cancer Research UK, which became part of culture and delivered results.
CEO Josh Krichefski introduced Blink_Innovation, working with tech companies to help clients on innovation, and Theobalds Road Consulting, led by head of consultancy Alice Fabre, looking at bigger business challenges.
MediaCom has also pushed initiatives on mindfulness and mental health to support staff, with churn falling to a 14-year low. The only significant setback was the loss of Procter & Gamble’s press-buying business as part of a consolidation
Having successfully retained Sky’s £300m UK media account in 2018, the agency can look back on an excellent year.
MediaCom has showcased consistent high performance in the School Report, following years of continuous growth and consistently high performance.
Well done to everyone who’s played a part in keeping MediaCom at the forefront of the industry.
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