The UK’s market-leading Gluten Free lifestyle brand Genius Foods LTD has selected MediaCom Edinburgh to handle its media planning and buying business, following a recent competitive pitch.
Alison Atkinson, Head of Marketing at Genius Foods said “We’re delighted to be working with Mediacom Edinburgh who have demonstrated to us a very thorough understanding of our objectives throughout the pitch process. As a major global media agency, Genius benefits from the buying power and expertise that Mediacom brings. However, we also have the advantage of the local Edinburgh Mediacom team – feeling supported on a day-to-day basis.”
Gordon Eldrett, Board Director at MediaCom Edinburgh said “We are thrilled to have been appointed by Genius, it is such a fantastic brand and working with the team at Genius throughout the pitch process was a genuine pleasure and we are looking forward to helping them grow the brand even further.”
MediaCom Edinburgh will now be responsible for planning and buying all their UK media.