It was another proud night for the agency at the Thinkbox Awards on Thursday 29 June, as MediaCom won x awards and the highly sought-after Grand Prix.
MediaCom won the top prize and the “Best ongoing use of TV” category for its work moving furniture retailer DFS from “well-known to well-loved, without dropping a sale” over the six years since its appointment to the business in 2011.
The awards, held in partnership with Campaign, recognise and champion inspired uses of commercial TV.
The judges said MediaCom’s entry was a worthy Grand Prix winner, having a “clear purpose” and “a good long-term story with results that really stacked up”.
The agency’s use of TV had been “transformational” for DFS, they said. DFS sales have grown consistently every year since 2011, while “brand love” has risen by 32%. Over the past six years, TV alone has generated nearly £1bn worth of DFS sales.