MediaCom’s Sport & Entertainment team have brokered a multi-year partnership between Škoda UK and Team Wiggins that will see Sir Bradley Wiggins featured as the face of the Škoda UK brand in 2017.
This new partnership will sit alongside Škoda UK’s already strong investment in cycling, which includes sponsorship of the Tour of Britain, Women’s Tour and RideLondon.
Škoda UK will launch a new brand TVC in February with Sir Bradley Wiggins at the heart of the creative.
MediaCom Sport & Entertainment will be retained as Škoda UK’s exclusive sponsorship agency and will play a pivotal role in advising and delivering the brand’s partnership with Wiggins, Britain’s most decorated Olympian and former Tour de France champion.
Misha Sher, MediaCom’s Head of Sport & Entertainment, EMEA said of the win: “It’s this sort of collaboration and fully aligned and integrated approach to partnerships, which has underpinned our growing client portfolio over the past two years.”
Sher praised MediaCom’s account teams for their many months of strategic work and negotiation, singling out Luke Bozeat, Gareth Allen, Alison Harper-Quinn, Cara Pelchen and John Scurfield – for pulling together in true, ‘One MediaCom’ fashion to ensure delivery of the right solution to meet Škoda’s challenges.
Sir Bradley Wiggins, five times Olympic gold medal winner, retired from professional cycling at the end of 2016.