MediaCom worked with Great Ormond Street Hospital and creative agency AMV BBDO to produce 60-second advert ‘Ordinary World’, which highlights the importance of everyday life for patients and families.
The new pro bono advert, narrated by Golden Globe winning actress Olivia Colman, demonstrates the reality of seriously-ill children missing out on the ordinary, everyday things we all take for granted – such as boarding a bus and going to the park.
Nick Radmore, Deputy Director of Brand & Content Marketing at Great Ormond Street Hospital Children’s Charity said: “The campaign highlights the importance for patients of Great Ormond Street Hospital (GOSH) to return to the ordinary world, and how donated money can help the hospital provide seriously ill children with the extraordinary care to get them there.”
Radmore continued: “We hope that people will stop and think about the concept of missing the ordinary and make an emotional connection to the patients and families who are supported by the charity every day.”
The advert began airing on the 26th January 2017 in Pearl & Dean Cinemas, as well as selected Sky TV channels, the BT Sports app and across YouTube.
MediaCom used its strong industry reach and expertise to negotiate advertising space for free, or at a reduced rate in order to help the children’s charity realise the noble ambitions for its campaign.
Michelle Mowbray, Director at MediaCom said, “Great Ormond Street Hospital goes above and beyond for the children that it cares for and as a thank you, we wanted to give something back to the hospital. The aim with Ordinary World is to reach as many people as possible and what better way than via everyday methods such as TV channels, cinemas and mobile apps. We’re proud to be working alongside such a fantastic charity and are grateful to the media owners that have made this possible.”
Olivia Colman said of her involvement: “For many families, the hospital is their last hope, the place to go when no one else can help and it was a privilege to be able to help in this way.”
Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. 260 children arrive at the hospital every day.