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Pinterest Launches First Ever TV Ads in Integrated Campaign with Channel 4

Pinterest and Channel 4 have announced a ground-breaking integrated campaign, conceived and brokered by MediaCom, which will see contextual ads for the platform appear around a range of Channel 4 programmes including Eating Well with Hemsley + Hemsley and Made in Chelsea.

The innovative ads will bring lines from the show to life during the commercial breaks with relevant ideas that can be found on Pinterest. Airing during targeted shows over the next seven months, the ads will showcase the best of British culture, serving as an ideal fit for the Pinterest brand.

The contextual ads will also appear across food and fashion programming on Channel 4’s digital platform All 4.

Read more about the campaign on The Drum.

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