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MediaCom and Sony Mobile win ‘Best Integrated Campaign’ at European Search Awards

MediaCom’s work with Sony Mobile has been awarded the ‘Best Integrated Search’ prize at this year’s European Search Awards.

The campaign addressed the much discussed topic of ‘Second Screening’, pinpointing when smartphone ads appeared on TV, and then raising bids to ensure that Sony were in top positions when users were most likely to search generic smartphone keywords.

Congratulations to everyone involved in the campaign.

 

Read more about the awards here

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