MediaCom and ŠKODA have been awarded the Insight Innovation award at the Marketing Week Awards.
The awards, hosted by Lenny Henry at The Roundhouse last week, recognised MediaCom’s work with ŠKODA on their Proposition Optimiser; an industry first tool tailored to the specific needs of the ŠKODA brand. “The tool is now integral to the ŠKODA tactical Planning forum and is used across the brand by all of the key stakeholders” said Erica Vernon, ŠKODA National Communications Manager.
Congratulations to everyone who worked on the project.
Read more on the winners here.