British Gas appoints MediaCom for £55m UK media

British Gas has appointed MediaCom to its £55m UK media account. MediaCom is now handling British Gas’ media and buying account and will begin work with the utilities firm from1 December. The three-year account includes the main British Gas brand, as well as the Hive, Dyno and Local Heroes brands.

This has been the biggest win for MediaCom since Josh Krichefski became chief executive in December last year.



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