Tesco appoints MediaCom to lead planning and buying account

MediaCom has been appointed by Tesco to run their media planning and buying account after a pitch involving their incumbent, Initiative and Publicis Groupe media agency ZenithOptimedia. Initiative had previously held the account for 20 years.

The appointment will cover media planning and buying across all Tesco brands including Tesco Mobile and Tesco Bank.

MediaCom London is awarded honour of being an IPA CPD Platinum Agency
MediaCom proud to be named in The Sunday Times Best Companies to Work For 2015