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RWI’s Connected Kids Research Featured in Marketing Magazine

Study shows finance ads among the most recalled for under 18s.

New research from MediaCom’s Real World Insight team has been featured prominently in Marketing Magazine, discussing the high recall for finance adverts among under 18’s. The piece, which uses findings from the ‘Connected Kids’ survey (formerly SCAM), discusses the ad-viewing habits of a 500-strong sample of 8-18 year olds, and explores the reasons for the popularity of ads for brands such as Go Compare and Moneysupermarket.

Read the full story on Marketing Magazine

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