The ThinkBox TV Planning awards took place yesterday and MediaCom was the most awarded agency, earning three awards. The awards celebrate the diversity and visibility of TV advertising, commending innovative campaigns throughout the past year.
MediaCom’s wins were for brands the Home Office, Coca Cola and Capitol Records – each of the three campaigns were creative in their means of reaching, and appealing to, existing and new audiences, influencing sales and increasing brand awareness.
Our wins are below:
Home Office & Channel 4 – ‘This is Abuse’ – Best use of sponsorship & content
Coca-Cola and 4OD ‘Share a Coke’ – Best use of data
Capitol Records – Sam Smith – Best low budget use of TV