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MediaCom UK take home four awards at the 2015 MediaWeek Awards

Campaigns for Cancer Research, Time to Change and Coca-Cola recognised at annual media industry awards.

MediaCom’s ground-breaking work on Cancer Research’s ‘Tap to Beat Cancer’ campaign, which saw shop windows turned into donation channels for contactless card users, took home top honours in the Media Innovation category.

Coca-Cola’s ad campaign ‘Share a Coke’ earned a silver award for Media Creativity and a bronze for Small Media Idea; the campaign used viewers’ 4oD sign-in names to create 4 million personalised adverts.

And finally, MediaCom’s work with mental health charity Time To Change earned a bronze award for Long Term Media Strategy.

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MediaCom Worldwide Chairman and CEO, Stephen Allan, talks to Campaign Magazine’s global editor-in-chief Claire Beale in Cannes about the shifting media landscape. Watch parts one and two of his interview below