Josh Krichefski discusses MediaCom’s Project Blend in City AM

Why the work-life balance is redundant: Employers will feel the commercial benefits if staff are freer.

MediaCom UK COO Josh Krichefki has written an article in daily business newspaper City AM that calls for the replacement the “work-life balance” with a concept called the “life blend”.

“For over a decade, businesses across the UK having been talking about the work-life balance. But this terminology is outdated. Today, people want more from life. Our lives are increasingly being defined by experiences, whether that’s as part of a career, a hobby or a personal relationship. As business leaders, we want to create a truly engaged workforce. And in order to do this, we need to adapt to this change of pace and cultivate a life blend among our employees.”

Making reference to MediaCom’s Project Blend, Josh discusses the need to change traditional attitudes to workplace culture by offering a more holistic view of employees’ aspirations.

Read Josh’s full article on City AM here.

Sky Sport, Sony Mobile and DFS work recognised at Newsworks Planning Awards
RWI’s Connected Kids Research Featured in Marketing Magazine