London, United Kingdom

Head of Data Integrity

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Data, Analytics & Insight • Permanent (Full Time)

Head of Data Integrity

About MediaCom

Welcome innovators, initiative takers and instigators.

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

The Role

The Head of Data Integrity sits as part of the Connected Execution team which handles digital activation for global clients across Paid Search, Paid Social and Programmatic Buying. The Head of Data Integrity will be responsible for leading the vision for end to end data management and leading a team of specialists across Ad Operations, Visualisation, Analytics and Insight. They will be responsible for data integrity, data visualisation and test and learn within activation.

Objectives of the Role:

The Head of Data Integrity will be responsible for leading the vision and delivery for end to end data management and leading a team of specialists across Ad Operations, Visualisation, Analytics and Insight. They will be responsible for data integrity, data visualisation and test and learn within activation.

The candidate will have a varied background in Digital Analytics practices. The role requires an advanced understanding of analytics and ad tech as it applies to biddable media ecosystem. Including experience and understanding of the Paid platforms (DSP’s, Social and search platforms) adserving technologies and analytics providers (GA and Adobe). They should be able to lead a team to deliver powerful visualisations, in tools such as Tableau, PowerBI and datorama

The Head of Data Integrity will work with Senior Clients, Account teams and the biddable specialists to analyse campaigns rigorously, to define how performance should be set up, tracked and measured. This individual will lead a team to create, organise, interpret and accurately analyse complicated, disparate, large scale data and visualise findings in a way that conclusions and recommendations can be easily drawn. The candidate will have excellent communication/data storytelling skills, and be able to distil complex ideas for non-technical audiences

Key Areas of Responsibility and Accountability:

Strategic Skills

  • Be the lead voice to clients and client teams on Activation Analytics, including a focus on data integrity, driving test and learn agendas and delivering activation insight to drive our clients forward
  • Have a clear vision for how all data is organised structured and made sense of across Connected Execution
  • Champion the test and learn agendas related to activation across Connected Execution and with the Clients and Client teams. Act as an ambassador for data and analytics, showcasing the value it can add to media activation.
  • Evolve and customise the Mediacom Data Integrity story in based on specific client needs
  • Lead a team to ensure the appropriate data points are being collected from the appropriate data sources during campaign execution – to ensure account teams and clients are measuring campaign performance correctly.
  • Lead and evolve the production of regular campaign reporting and clear, robust and accurate reviews and insights for account teams to share with clients, helping them understand the key drivers of performance and inform future planning.
  • Collaborate with the ‘Heads of’ to automate repetitive tasks, to ensure compatibility in tracking and eventual reporting.
  • Represent Mediacom in new business as required to grow our reputation as integrated specialists

Product Development

  • Own data creation and data storage best practice, be a leading voice on data integrity
  • Work with analysts, ad operations team and channel specialists to embed best practice measurement, dash boarding / reporting and insight generation ensuring work is always insight and action-oriented.
  • Centre of Excellence: build out and test new data and reporting tools, concepts, that can be rolled-out as best practice across all markets
  • Evolve and develop layers of intelligence in activation data.

People Management

  • Drive the vision of the department, engaging the team and breaking down barriers
  • Mentor and coach Associate director and the broader team.
  • Manage team resourcing and staffing requirements, working with director of operations and cross-functional client leads to ensure fit for purpose teams and remuneration
  • Oversee processes for new hires, promotions, salary increases, bonuses, etc.
  • Conduct 360 reviews with all direct reports
  • Design a career path for each direct report with clear objectives and conduct performance update meetings

Key Performance Indicators:

  • Client: Deliver client servicing excellence i
  • People: Lead a team of the world’s best data specialists
  • Revenue: Drive commercial delivery for department, in line with established growth targets

Product: Elevate the importance of our craft; take responsibility and ownership of team output

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