International Paid Social Manager

Job Title

Paid Social Manager

Reporting To

Head of Paid Social & Paid Social Associate Director

Department

International Paid Social

Group/Level

2

Location

London, with travel (as required by the job)

Date Issued

Salary

Competitive based on experience

Objectives of the Role:

A Paid Social Manager is responsible for the planning, management, optimisation and reporting of Paid Social accounts within their team - driving efficiencies, and seeking opportunities for revenue and income growth. The role will leverage media buying across social media channels such as Facebook, Twitter and Snapchat. They will understand and contribute to wider client business strategy, working with agency teams to deliver integrated multi-channel solutions that achieve overall client objectives and business SLA’s, ensuring the smooth and profitable running of their accounts.

The Paid Social Manager will manage a paid social team, and will work closely with media owners (Facebook, Instagram, Twitter, Snapchat, LinkedIn and many others) and Facebook Marketing Partners (FMP) third-party platforms (such as Smartly, 4C, and others). The role requires an understanding and passion for social media, content & creative best practises.

The Social Manager is responsible for team morale, motivation and development. Ensuring regular feedback and developing 6-12month KPIs and objectives in line with individual job descriptions.

Key Areas of Responsibility and Accountability:

1. Strategic Skills

• Ensuring that Social best practice and frameworks are adhered to, and be able to demonstrate continued account evolution.
• Understanding and advising on the difference between brand vs direct response campaigns
• To understand Social within the wider marketing mix, its strategic importance throughout the customer journey.
• Create/design Social biddable media strategy for client portfolio with managers
• Ensure strategy is clear and most appropriate to the client's objectives and KPIs with managers
• Ensure the quality of delivery and that strategy is effectively implementable by the team
• To identify areas of, and present back, opportunities (or limitations) that exists for the clients business. Seeking opportunities to innovate.
• Build and maintain relationships with social tools and third-party technology partners
• Build and own relationships with media owners including Facebook, Twitter, Snapchat, LinkedIn, Instagram, Pinterest, Tumblr and others

2. Client Account Management

• Manage the relationship with the client principle and ensure client and agency aspirations are aligned
• To manage both internal and external stakeholders understanding of Paid Social, through education and relevant communication.
• To act as a representative of the Paid Social department and MediaCom at all times. To build relationships throughout the company, identify opportunity for client growth
• To manage client output (reports, PCAs, plans), prioritisation of tasks, and ensure communications are tailored to the audience and the requirements of the brief.
• Constantly feedback to line Manager and wider Account team relating to client developments, opportunities and pressures.
• Build and sustain professional and collaborative working relationships with clients
• Receive and respond to client briefs using data and insight to inform strategy, targeting and KPI’s together with Associate Director

3. Operating and Technical Requirements

• Overseeing planning, optimisation, uploading, reporting and campaign management across all social media channels
• Ensure robust operational process and workflow across paid social media advertising campaigns in line with MediaCom internal process and industry best practice
• Managing the effective day to day running of the accounts that sit within your remit
• Ensuring financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and associated Social fees.
• The integration and understanding of Social and other biddable channels within the wider context of client business and media mix, by both internal and external stakeholders.
• The appropriate use of tools to drive operational efficiencies and actionable business insights;
• Act responsibly and professionally at all times, representing the team, department and company.
• Be responsible for 100% accuracy in media bookings and invoices;
• Monitor, identify and test new FMP or third-party technology platforms as appropriate
• Build strong partnerships with vendors to ensure up-to-date knowledge of platform changes, product roadmaps and beta test opportunities

4. People Management

• Manage, motivate and train individuals, in line with business requirements, resource, and development needs
• Ensure individuals workloads are managed and prioritised in line with client needs
• Support and nurture junior employees, ensuring their training and development needs are constantly evaluated and fulfilled.
• Clearly outline tasks and objectives with the Associate Director, with specific deliverables and timelines for progression.
• Have identified training requirements with Line Manager, and a formal plan for delivery over 3-6months.
• Be responsible for the teams development (their 360’s and task & objectives), and to be tied in to their own objectives.
• Manage the day to day running of the team with the support of Associate Director
• Highlight great team work, and client initiatives. Demonstrate examples of Social best practice to the wider team, and contribute to department and wider agency.
• Diarise weekly ‘WIP’ catch-ups, and regular task reviews.
• Complete weekly time sheets, holiday/sickness forms, CPD

5.New business

• Support Head of Paid Social responding to RFIs and RFPs
• Participate in pitches and help with new business wins

Key Performance Indicators:

• Client: help to delivery excellent campaigns, free from errors and delivering against campaign objectives and achieve high TRR (client satisfaction) scores across accounts
• People: become a team player supporting and growing your skill set to become a future leader
• Revenue: contribute towards the achievement of account/function revenue targets (to be agreed)
• Growth: support the team to win new business and support future client growth (growth target to be agreed)

• Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)