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Hello. We are MediaCom Edinburgh

Experts in Media Planning and Buying

Who we are

We are MediaCom Edinburgh and we believe in People First, Better Results. As a small challenger office of MediaCom, the world's biggest media planning and buying agency, we help businesses and brands of all sizes unleash their growth potential through the effective use of media. Looking beyond the boundaries of traditional media we help our clients see the bigger picture and make the most of all their paid, owned and earned channels. We challenge conventional thinking to build optimise and drive their business forward. Giving them all the benefits of a global agencies scale with the made to measure service of a small agency.

We work nationally, internationally and regionally for a range of different clients – among them: Trivago, Subway, Savencia, Husqvarna, Tesco Bank, Visit Norway and Symingtons (Naked Noodles, MugShots etc).

What we do

We are Scotland's largest media buying and planning agency. We work with our clients to become an integrated part of their business. The media landscape is constantly changing and measuring the effectiveness of your media spend is essential. That's why with so many elements to consider we help our clients to see the bigger picture. Helping them achieve growth through the following forms of media:

Traditional Media

  • AV advertising | Including television, on-demand and cinema
  • Audio advertising | Including radio, audio streaming and podcasts
  • Outdoor advertising | All forms of outdoor media
  • Press and magazine advertising | Everything from newspapers, magazines and specialist press titles
Digital Media
  • Paid social | Broadcast to narrowcast, Facebook to TikTok and everything in between as well as influencer led campaigns
  • Display advertising | All forms of digital media to help you understand what works and what doesn't
  • SEO and Paid search | Search is the biggest signal of intent and with a variety of experience across different sectors we know what works and what doesn't

We are also among the first group of companies to have been certified with IAB Gold Standard 2.0. The Gold Standard has recently expanded to include support for industry initiatives including IAB Europe’s Transparency and Consent Framework, IAB Tech Lab’s sellers.json and OpenRTB SupplyChain Object.

At its heart, our job is all about connections. It is about putting your brand in the right place, at the right time in the right format to connect with the right people.

If you would like to find out how MediaCom Edinburgh can help your business unlock its growth potential simply complete this short form.

Our people

We couldn't deliver the work we do for our clients without our fantastic people. By focusing on people first we deliver better results for our clients.

Jane McTaggart – Managing Director

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Jane is the Client Services Director for MediaCom Edinburgh and a member of the board.

Tony Jervis – Commercial and Trading Director

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Tony is responsible for all aspects of trading and commercial relationships within MediaCom Edinburgh.

Kirsty Anderson – Group Account Director

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Kirsty has worked at MediaCom Edinburgh for 13 years and heads up an account team that specialises in retail, tourism, travel and charity.

Dan Sear – Group Account Director

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Dan has over 20 years of experience across B2B and B2C and leads the Scottish Widows and Subway team.

Emma Murray-Smith – Group Account Director

Emma Murray Smith 1 2

Emma has been working in media for over 19 years with 15 of these at MediaCom Edinburgh.

Jane Wilson – Group Account Director


Jane has over 20 years of media experience and is a specialist in direct response media.

Maud Cant – Head of AV

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Maud is responsible for the planning, implementation and delivery of all AV strategies across the business.

Michael Thomson – Head of Digital

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Michael started his career as a digital specialist in 2006 and has watched it develop and transform all aspects of people's lives.

Toby Hutchins – Head of Strategy, MediaCom Edinburgh


A marketeer with 13 years industry experience spanning all fundamentals of strategic communications planning, media buying and account management.

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