MediaCom’s Diversity, Inclusion & Belonging Charter for Change

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Our vision

At MediaCom we want to eradicate inequality. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society.

WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.

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We commit to our people…

  • To offer equitable opportunities for each and every employee.
  • For everyone at MediaCom to have collective responsibility for fostering an inclusive culture and to be active allies for those who need it.
  • To build teams which reflect the diversity of our country and the cities in which we operate.
  • How we will honour these commitments:
  • We will always put the collective voice of our Employee Resource Groups at the heart of our inclusion work to ensure we understand the needs of our employees. We will launch a senior sponsorship mentoring scheme and will continue with our cultural accelerator programme to provide our people with access to the support that they need to thrive and flourish. We will continue to tackle microaggressions and have launched an awareness project on the subject; a key part of this is an allyship training programme designed to help people become active allies. We will ensure that everyone at MediaCom is held accountable to our commitment by setting diversity and inclusion focussed targets.

We commit to our clients…

  • To use our Inclusive Planning approach in response to all client briefs to ensure that marginalised groups feel represented in their campaigns and the messaging is authentic.
  • To build a workforce that truly represents the country in which our clients advertise and sell products.
  • How we will honour this commitment:
  • We will add inclusive planning as a mandatory step of our Systems Planning tool and we will use this tool to measure the number of inclusive plans proposed. We have introduced a steering committee to act as internal consultants and role model behaviours and will set tangible targets for each client team to ensure that inclusive planning is at the heart of our media responses. We will continue to examine our recruitment processes and work closely and proactivity with charities and expert organisations to feed our pipeline from under-represented groups.

We commit to the industry…

  • To always be collaborative and to be transparent about our journey.
  • To take collective responsibility for producing a diversity measurement system for advertising.
  • How we will honour these commitments:
  • We pledge to be open and honest about our inclusion journey. We will try new things and share the results and learnings with our clients and our media partners. We also want to learn from others and believe that transparency is the only way we will transform our industry. We have signed up to the Creative Equals ‘Actions not Words’ Adland commitment, introduced to drive change across the industry on a global scale. We will also work in collaboration with our clients, ISBA, IPA and Advertising Association to deliver a reporting system to measure the diversity of advertising platforms. We will set clear targets for ourselves and the advertising industry and will measure progress using this system.

Want to work with smart, creative and enthusiastic people? So do we.

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