With the help of cultural consultants at Gay Times, we decided to partner with Queer Britain, whilst continuing longstanding partnership with Switchboard. Skittles’ long-lasting relationship with Gay Times enabled us to maintain the integrity and authenticity of their commitment to the LGBTQ+ community at the heart of the campaign and message.
Queer Britain is a charity working to establish the UK’s first LGBTQ+ national museum. With their help and the work of a historical colourist (Dynamichrome), Skittles restored four black and white photos to colour, bringing life to the historic images. The images were featured in Gay Times’ Pride Edition, whilst interviews with those featured in the images, telling the stories behind them, were housed on a dedicated portal on their website.
Readers of the edition were also invited to share their own black and white images from personal archives, with the ambition of helping to fill gaps in the LGBTQ+ archive. These re-coloured images of Pride were turned into a zine entitled Switchboard’s History, which is available on Gay Times. The re-coloured images were donated by Skittles to the Queer Britain archives and demonstrate a lasting commitment to the mission of further exploring, educating, and advancing British LGBTQ+ histories.
To further bring life to these histories, Skittles created a four-part content series with Gay Times – ‘Intergenerational Conversations’ – which paired younger and older people from the community to discuss LGBTQ+ life, then and now. The conversations featured two Swithboard volunteers and Femi Otitoju, a Black lesbian activist featured in a re-coloured photograph, bringing all partnership parties and elements together to re-colour these important life stories.