IKEA Portugal

Partnerships

Summary

MediaCom & Creative Systems, in partnership with the SIC, created an innovative and fully integrated TV series called Eu Quero Arrumar, where each episode featured an IKEA expert alongside the TV host, Ana Marques, to completely redesign the interior of their home., inspiring them and making their home lives better, while at the same time ensuring that Ikea’s messaging was integrated into the show in an authentic way. In addition to this, Creative Systems negotiated IP rights usage for instore branding as well as across Ikea owned and operated digital channels, creating a full 360 campaign.

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