26 MAR 2021
5 MIN READ
Everyone has a hero and, as we know, they don’t all wear capes. Some are only there when you need them, whilst others stay by your side for a lifetime. However they impact you, thanks to the ever-evolving media landscape, they now have the ability to pop up in the most unlikely of places…
All the best
Cleanfluencer, supermum, and Insta hero Mrs Hinch has launched a podcast with Global Player. Famous for her daily Insta stories where she shares cleaning tips and life as a new mum, her uplifting, relatable and charming personality have made her a hero amongst her 4 million followers. Sophie Hinchcliffe’s popularity has led to product launches with Lenor and Bold, Sunday Times Number 1 Best Selling books, and now a podcast with her husband, Mr Hinch, called All the Best (& Worst). It’s already stormed to the top of the podcast charts proving that regular people with just the right mix of magic can transform to make the world a better place, one Minky cloth at a time.
Hi-ho, Kermit the Frog here!
Adidas have released a new line of sustainable iconic Stan Smith trainers themed around everyone’s favourite Disney, Pixar and Marvel heroes. The collection features green-coloured characters including the one and only Kermit the Frog with the heel tabs on the Kermit shoes emblazoned with the well-known “It’s not easy being green” catchphrase. In a 60-second spot, Kermit explains how daunting it can feel to try to address an issue as sprawling as climate change just through your own small actions to later introduce the new line of Stan Smith sneakers made from 50% recycled content.
On your left
A more literal hero has been popping up all over the globe recently, in a somewhat literal representation of Marvel’s current world dominance. As part of a wheely great campaign, Captain America’s shield has taken over iconic sights such as the London Eye, the Singapore Flyer and the Melbourne Star, as well as a host of other circular landmarks. Using projection mapping - Out Of Home’s latest superpower – the symbol has been used to promote ‘The Falcon and The Winter Soldier', the new series from the Marvel universe. The next big super-series has arrived…