11 DEC 2020
5 MIN READ
Whilst some industries have suffered this year due to challenges presented by the pandemic, streaming services certainly have not been one of them.
If eCommerce and streaming services were going from strength to strength before 2020, this year has catapulted their growth into the stratosphere. In the first 6 months of the year, Netflix recorded its largest bout of growth to date, adding 26 million subscribers to its global base. According to Enders Analysis, changes in eCommerce and video streaming have been accelerated by the pandemic at a rate that they would have budgeted about 3,4, or even 5 years to play out. As the effects of the virus seem likely to continue presenting challenges well into next year, brands and agencies should look towards long term innovation.
Read more on Campaign here and here is a reminder of the docuseries that kept us gripped at the start of lockdown.
Since first gracing our screens in 2003, Love Actually has become a Christmas cult classic. Latching onto the hype, Now TV has enlisted the help of Martine McCutcheon, who played the endearing private secretary to the Prime Minister in the original film to recreate one of the most famous scenes from the seasonal favourite. The ‘Greetings Grams’ campaign aims to spread Christmas cheer to friends and families who can’t meet in person this year due to the pandemic. Now TV has launched a greetings service whereby loved ones can send each other a message that will be delivered to their doorstep, just like in a movie!
Find out more here
Take all of my money
Star Wars and Marvel fans rejoice – Disney is planning a major expansion of the well-loved franchises on its Disney + subscription service. This comes with the news that the price of Disney + will also increase from March 2021 after the huge success of the platform, owed in part to The Mandalorian, a Star Wars series exclusive to Disney +. 2021 will be a big year for Disney as it ramps up on what is working best with not one, but two Star Wars series, 15 live-action Disney/Pixar shows and 15 Disney and Pixar feature films; executives said viewers can expect something new every week. Looks like Netflix needs to watch out- this big new player in the streaming market is getting even bigger.