The Influence of COP26 | Internet Picks of the Week

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This week internet picks center around COP26 and how brands are responding to the climate change emergency

You would need to have been living under rock the last week to have been unaware of COP26. Politicians from around the world have been trying to grab headlines with their pledges to hit green targets. It's not just politicians though as brands are using this time to also highlight their green initiatives.




Sky's Media Partnership

Sky Media announced the launch of a series of special Net Zero Carbon ad breaks to coincide with COP26. For two weeks, the 170” ad break will be presented by Sky Zero and include all five winners of the Sky Zero Footprint Fund that will run across Sky Nature and Sky News. The special ad break is a first for British TV and all ads produced to be Net Zero Carbon with the intention to inspire positive change among viewers.

Discover more here


Life Is Bigger Than Beer

Scotland’s favourite beer, Tennent’s, has launched a multi-channel campaign to coincide with the opening of COP26 in its hometown – Glasgow. The brand uses 100% renewable energy at its Wellpark site and only uses local barley for its beer. The campaign features real-life Tennent’s staff and suppliers and aims to show why quality, local brewing is a sustainable option for beer drinkers. The brand is now free of single-use consumer plastic, the brewery is zero-waste and only uses renewable electricity at Wellpark


Read more here


Another Planet

In stark contrast to the focus on protecting the environment in Glasgow, John Lewis has brought Christmas forward this year, choosing the COP26 week to launch it’s 2021 Christmas ad campaign. For over a decade the highly anticipated arrival of their festive ad has heralded the start of the season and, with searches for Christmas starting earlier and earlier, the retailer has launched its campaign earlier than ever. The ad is another feel good tale, but for some the timing may be seen as a little out of joint with the current climate debate. For most though it will just kick start their Christmas shopping…!


Find out more on The Guardian

That's it for this week but you can also get more great insight and content from MediaCom Edinburgh by following us on social media and checking out some of our other content below.

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