25 SEP 2020
5 MIN READ
We have seen how people are turning to more traditional and familiar things during the pandemic.
From frozen and tinned food, to bars of soap – people are pining for nostalgic items that they enjoyed back when life was simpler, and corona was just a beer.
ITV Stands with Diversity
Dance group Diversity performed on Britain’s Got Talent last week, with a powerful performance about the Black Lives Matter movement, and it prompted a number of complaints to Ofcom. ITV responded with a clear, anti-racist statement by running a national print ad that gathered huge attention online this week. The print ad shows a black and white image of Ashley Banjo from Diversity with the copy: “We are changed by what we see, just as we are changed when we are seen”.
This was the same copy from their TV campaign called Television, last year, you can watch the advert below. This is a great example of how a traditional print ad can be reactive, speak volumes, and create a significant emotional response.
Read more here.
Lockdown has seen the start of many new hobbies both inside and out, and according to PAMCo (Publishers Audience Measurement Company) press titles such as Angling Times, Gardeners’ World, and Country Life are gaining popularity! This revelation suggests that people are once again enjoying the great outdoors while picking up new hobbies. Print media is proving a popular way of feeding these new hobbies, with information and inspiration to keep new audiences captivated.
Find out more on Mediatel here.
Lead without Example
The Financial Times has launched Lead Without Example, an evolution from a campaign launched last year which urged business leaders to help change the world. The film, features a host of world leaders, including Nancy Pelosi, Donald Trump, Vladimir Putin and even Elon Musk, struggling for words at press conferences. The film assures you that if you’re feeling lost right now, you’re not alone, before prompting them to “steer confidently through the crisis” with the FT. The campaign will appear across VOD and social, a move away from their usual print and OOH mix, in order to reach their audience during the pandemic.
Read more on campaign here.