17 SEP 2021
5 MIN READ
As the world becomes more and more focused on sustainability, so do our fashion choices.
From buying our new looks from Depop, charity shops and Vestiaire Collective to renting that stunning one-time-wear dress for a big occasion from clothes rental brands, our fashion sense is becoming a lot more green. For this Internet Picks, we take a look at the recent London and New York Fashion Weeks and the Met Gala to see what moves have been made by the big players in this industry toward a more sustainable future.
The Met Gala 2021 lived up to its reputation as the biggest night out in fashion – and then some. A suitably spectacular way to close New York Fashion Week, the Met Gala also delivered several sustainability talking points: from its entirely plant-based menu to the cruelty-free fashion choices. Billie Eilish, for example, wore her stunning Oscar de la Renta gown on the condition that the brand terminates all sales of fur (the luxury fashion brand confirmed the ban last month). Addison Rae opted for vintage, and renowned sustainability advocate Stella McCartney featured in more than one 2021 red carpet
Audience First Fashion
A new strain of fashion emerged from New York fashion week that seems to reflect the audience, says GQ magazine who describe it as “Depop couture…A mixture of Club Kid kitchen-sink-and-thrift-shop DIY with the playful “adulting” attitude of Clueless plus an exuberance and occasional political incorrectness indebted to Galliano-era Dior.” Fashion, like media, is part of the chicken/egg debate: does it reflect society or shape it? Well, it seems the Collina Strada collection is most certainly reflecting it. Trends are turning towards a more anti-establishment approach (bloggers challenging the status quo of the elite fashion editors) – perhaps a sign of things to come in media too.
Fashion Guru Suggests Sustainability Focus
London Fashion Week is an opportunity for brands to put their designs in front of the world and generate interest. The more media coverage a brand gets, the more sales in the long run. With four billion items of clothes bought in the UK a year, there’s serious money to be made. So, it might come as a surprise that the organiser of the event, Caroline Rush (CEO of the British Fashion Council), has stated that brands need to start selling fewer clothes. She suggests that people think more about repairing and extending the life of clothes, rather than putting them into landfill. This, she believes, will go some way to prevent environmental damage. Whether big brands will suffer potential financial losses and adapt to become more sustainable remains to be seen.