19 MAR 2021
5 MIN READ
With this year’s St Patrick’s Day being another socially distant experience and many events again going online, brands are looking for more creative ways to encourage people to celebrate St. Paddy’s Day from the comfort of their homes.
This week, we are looking at some brands marking the anniversaries of their St Patrick’s Day initiatives, and others taking on a completely fresh approach in their marketing.
Make your own parade
Guinness and Carhartt have collaborated on a clothing collection intended to keep the spirit of St Patrick’s day alive whilst celebrations must remain socially distant. These two iconic brands are calling upon hardworking men and women to reinvent the way they celebrate the holiday: to #MakeYourOwnParade.
Lucky Charms are providing new traditions for parents and kids seeking magical moments at home leading up to St Patrick’s Day celebrations. The brand has launched a new limited-edition cereal - Green Milk Turn Lucky Charms with magical clover charms that make milk green. Lucky Charms have also created a calendar of activities to keep kids busy for nearly a month, partnering with Hasbro, Cold Stone Creamery and Crocs on different holiday-themed items, such as themed charms including horseshoes, clovers, and blue moons to celebrate the holiday.
Green with Envy
Jameson knows the importance of St Patrick’s Day, and that it’s possibly the biggest celebration of the year for those who are Irish, know someone Irish or just fancy a party. That’s why, when the pandemic is dampening our spirit, Jameson has decided to bring the St Paddy’s fun into our homes. Teaming up with Bleecker Burger, Mother Clucker, and Pizza Pilgrims, guests of the virtual event will get a bespoke 2-person food & cocktail kit sent to their doorsteps, so they have everything they need to enjoy a cook-along with the restaurant chefs, a cocktail-making masterclass with Jameson and an amazing live music performance.