18 SEP 2020
5 MIN READ
In this day and age, it’s essential for brands and companies to be on their A game.
Whether that means temporarily changing their slogan when a pandemic hits, making sure they’re leading the way with bigger global issues or simply doing what they can to help out in industry. MediaCom and its staff are champions at all of this; so this week we’re celebrating ourselves!
Legal, Decent, Honest and Truthful
The ASA (Advertising Standards Authority) has launched a new advertising campaign across Scotland to promote the importance of keeping all ads ‘legal, decent, honest and truthful’. The campaign, which has been developed in partnership with the Advertising Association’s (AA) Trust Working Group, shows a range of different creatives featuring renowned brands including Churchill Insurance, Marmite, IRN-BRU, and Tesco; all of which has been generously supported with donated media space. The campaign will run throughout Scotland on TV, Print, Outdoor and Social and Online Display activity, all planned by Mediacom Edinburgh.
Following on from the announcement in August that our media planning approach is shifting to always focus on diverse audiences, Mediacom has announced the development of a tool to track representation in the ad industry. In conjunction with ISBA, the Advertising Association and the IPA, the aim is to benchmark diversity levels in TV ad production to report on the output of D&I programming. Set to launch at the end of the year, our chief transformation officer, Sue Unerman, says “this will be an industry-first; a systematic overview of all sides of the industry, from creative to development to production.”
Find out more about the project on Campaign magazine.
It’s dancing in your PJ’s good!
In an effort to be more pandemic appropriate, KFC chose to update their ‘finger lickin’ good’ slogan. After responding to a social media call for ideas, one Mediacommer, Megan Gibson, has had her suggestion utilised in a new KFC campaign. ‘It’s dancing in your PJs good!’, infinitely more lockdown appropriate, is just one of a host of new slogans KFC are brandishing in their latest OOH campaign across England, Scotland and Wales.
Find out more and see Megan’s slogan on a real ad here.