Olympics on Demand | Internet picks of the Week

Tokyo 2020 On Demand

Over 2/3rds of people now have access to an SVOD service* giving people access to more content than ever before.

With Discovery+ being an Olympic Broadcaster I have been able to access a wealth of Olympic based content and I love it. In the UK we have over 31 million subscriptions and people are spending around 6 hours a day watching streaming services.

I will admit that I subscribed to Discovery+ purely for 90 Day Fiancé (if you know, you know, find out more below) but I have also been tuning in to a wealth of Tokyo 2020 content. For this week’s Internet Picks, we have rounded up 4 cool things about this year’s Olympic Games:

1. Olympic Returns

Recently, Simone Biles has proved that she is even more of an inspiration than ever. After suffering from the ‘twisties’, which gymnasts describe as a kind of mental block, and withdrawing from the women’s final to protect her mental health, she returned for the beam on the final day of artistic gymnastics winning a bronze medal. Biles has once again become a true hero for prioritising her wellbeing and her courage shows, yet again, why she is a role model for so many.

2. Tokyo Calling

In another Olympic first, winners will be sporting medals made out of recycled electronic devices as a symbol of the Tokyo Olympics commitment to sustainability. The metal for the gold, silver and bronze medals has been smelted from 79k tonnes of electronics that have been collected over the last two years. With over 6 million mobile phones going into the production of the 5,000 medals, this Olympics really is ringing in the changes…

Sustainable Olympic medals

3. VIP Access

TikTok has become the go-to place for all the behind-the-scenes content. From tours of the Olympic village (including the food hall that caters to 16,000 athletes) to close-ups of the infamous cardboard beds, the social media platform is being used by Olympians to share more casual content during their downtime.


Tell me you live in the Olympic village without telling me … 🇬🇧 #olympics #olympicvillage #olympics2020 #olympicspirit #teamgb

♬ Ooh Ahh (My Life Be Like) [feat. Tobymac] - Grits

TOUR OF THE OLYMPIC VILLAGE! ##olympics ##tokyo2020 ##tokyo ##olympicvillage

♬ original sound - Tom Daley

4. Ruby, Ruby, Ruby, Ruby!

An incredible post-match interview of New Zealand Rugby Sevens’ Ruby Tui went viral during the week. She was praised for speaking in her native Maori during the interview with the BBC and dazzled viewers with her amazing energy and for being refreshingly open and positive.

Magical Maori Moment

When you know, you know

Just in case you are curious here is the reason I got hooked on the Olympics. It's a guilty pleasure but one I am proud of.

That's it for this week but you can also get more great insight and content from MediaCom Edinburgh by following us on social media and checking out some of our other content below.

MediaCom Edinburgh on LinkedIn

MediaCom Edinburgh on Twitter

*source: Ofcom Media Nations 21

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