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MediaCom celebrates National Apprenticeship Week

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This week marks National Apprenticeship Week, so we heard from current and former MediaCom apprentices about their experience at MediaCom.

At MediaCom, apprenticeship schemes aimed at future talent, are a core part of our entry level recruitment and the talent we attract through these schemes is exceptional. It is something we are extremely proud of.

Diversity of thought is something that is incredibly important to us, nowhere less so than in our approach to future talent recruitment. One key example of this is having removed all education criteria and CV assessment from the application process for our junior future talent. How will we find the most exciting talent if we assume that the education system suits and is accessible to everyone?

To mark the week, we would like to hand over to some of our brilliant current and former apprentices, to share their stories of how the scheme has shaped their careers to date and what they have gained from the experience thus far.

Read more below.

Ella Rudd, Rotational Executive

What apprenticeship are you studying?

Digital Marketing

What skills from your apprenticeship will you be taking into your next role at MediaCom?

Knowledge about campaign metrics and pulling insights; an understanding of how to use tools such as Google Analytics and CRM for email marketing; the ability to manage time effectively; the capacity to take feedback and utilise it constructively to develop

What advice would you offer to someone considering an apprenticeship?

If you’re looking to kickstart your career in the media/advertising industry, this is the perfect way to learn all the foundational knowledge and skills, while building a portfolio of projects that you can reference as your successes. Use the opportunity to learn as much as possible and meet as many people as you can.

Devya Joshi, Media Executive

What apprenticeship are you studying?

Digital Marketing

What attracted you to an apprenticeship at MediaCom?

I was attracted to MediaCom to do my apprenticeship because I saw it was a company that gave importance to people, diversity and inclusion and as someone who sees diversity as a strength, I felt I would be respected and flourish in a company, where there are so many perspectives and interesting ideas to share.

What’s the best thing about being an apprentice at MediaCom?

The best thing about being an apprentice at MediaCom is that there is so much flexibility and that everyone is helpful and willing to answer your questions, as well as the fact that there are so many events to participate in.

What skills have you developed from your time as an apprentice?

I have developed my presentation skills further, my skills in new software like: Prisma, MX maintenance and Spine, ability to absorb information and take notes especially during meetings and prioritisation skills.

We also heard from some of our former apprentices who now work within the agency, some of whom now manage apprentices!

Kerry Tinker – Associate Planner, Tesco

MediaCom’s apprenticeship scheme is a brilliant opportunity for individuals to explore and learn a plethora of areas in media, before selecting their favourite to turn into a career. It allows apprentices to feel fully supported by a progress in a structured way, showing them all the different elements of digital marketing. They have been taught all the vital stepping stones, and it has been a joy to see my apprentice grow in terms of both confidence and media knowledge.

Freddie Brown – Senior Executive, Producer

MediaCom was the leg up I needed to kick start my career in media just after leaving college. The apprenticeship offered a huge opportunity to be a part of a much bigger growth story. Not only were MediaCom willing to take on new people to the industry like me, but they were also willing to cement me in the heart of the bigger operation and allow me to learn as I go (something I wouldn’t have got with a university route). Rotating through various departments during my time, I was quickly able to develop the skills I needed to become a fully integrated MediaCommer! Now, 4 years on I am working in a specialised team producing branded TV and partnerships delivering award winning work!

Charlotte Kearney – Manager, The Entertainment Department

I joined MediaCom as one of their first apprentices back in 2012, and it gave me such amazing insight into the agency world, and ultimately led me to where I would then see myself progressing into a full career. Since moving on from my apprenticeship scheme, I took a role in The Entertainment Department (TED), where we look after such clients as Universal Theatrical, adidas and Hasbro. Within TED I took a role as a TV buyer, and have worked here for nearly 10 years now, progressing to recently becoming a Senior Implementation AD within the department, managing the AV planning for our key clients within the department. The apprenticeship opened up so many opportunities for me, as it gave me such a great insight into agency life and rotating around different departments and disciplines highlighted where my strengths were to ultimately decide on a career for me. The addition of the qualification also was great, as it was additional learning which wasn’t just part of my day to day work, but gave me great understanding of how the wider marketing industry works.

Sam Lincoln – Digital Director

Joining the MediaCom apprenticeship scheme in 2012 was by far one of the best decisions I have made in my life. MediaCom talk about being a “Place to Grow” and I believe the apprenticeship scheme is one of the biggest success stories of that. If I look at my growth personally, I have gone from joining MediaCom straight out of school after completing my A levels, to now being a Digital Director leading the digital output for some of the most well-known brands in the UK. More importantly, it has given me the opportunity to meet new people and make life-long friends. During my 9+ years I have had the opportunity to work across different client and departments, which was all made feasible in the first place by being given the opportunity as an apprentice.

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