15 JUN 2021
2 MIN READ
MediaCom is proud to be backing the IPA’s Media Climate Charter, which was launched to help agencies move towards a zero-carbon future. The Charter provides members with a series of tools to help actively track and act on the carbon footprint of media activity. Additionally, the charter will also provide reports and recommendations for initiatives with the industry in order to continue to accelerate sustainability changes within the industry.
The core tool, the carbon calculator, was a world-first developed by MediaCom and CO2 Balance, and works by offsetting the carbon footprint of individual media plans to help reduce our clients’ carbon footprints.
Joining the IPA’s Media Climate Charter is another step in our long-term journey towards sustainability. As part of seeing the bigger picture for our industry, we want to ensure that we are making positive, long-term contributions to society and the environment.
Read more about the IPA’s charter here.
Read more about our carbon calculator and see how it helped British Gas here.