14 MAY 2021
Conscious consumption on the part of individuals will continue to grow. Citizens are waking up to the knowledge that individual action alone will not get us to a net zero world.
Clearly the most conscious consumers are already changing their behaviour. But are the majority?
Helen Brain, Strategy Director, MediaCom presents a masterclass on conscious consumerism – discussing increasing demand on brands to step up and ease the way for the transition of our society to a more sustainable future.
Click below to find out five things people want from brands right now.