#Herzensangelegenheit! | Internet picks of the Week | 18 December 2020

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So this week we decided to take a look at some Christmas campaigns from a bit further afield to see which festive adverts are capturing hearts, and which should be put in the bin.

Apologies in Advance

First up, this ad from Germany has been doing the rounds online this week. It’s for a Dutch pharmaceutical company called Doc Morris and the campaign title translates to “Take Care of Yourself”. So far it’s gathered over 8million views on YouTube alone. We have been ugly crying at this one.

Love thy Neighbour

Over to Ireland now, and DIY chain Woodies tugs the heartstrings with a story about an old lady and her gate. It’s a nice reminder to look out for one another; a small deed can go a long way. The best part though is that the woman who stars in the advert is a local retired woman from Wicklow who has now become a local celebrity. Speaking to East Coast FM, she said filming the advert had been a wonderful experience, adding she was “overwhelmed” at the reaction from local people.“ It was two days and I loved every minute of it”.

The Longest Christmas Advert

The Polish jewelry brand Apart has launched its annual Christmas campaign full of glitz and glamour prompting mixed feelings among Internet users. Some praised the brand for creating a spot that immediately puts you in a festive mood, while the vast majority accused the ad of kitsch and pointed out its length which is almost 4 minutes! The campaign itself would probably have gone unnoticed if it weren’t for the parody created by the Comedy Club. It was done in such a tasty way that the brand decided to refer to it on the Comedy Club social channels.

That’s it for this week, we hope you have a fantastic, safe, and healthy festive break.

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