07 MAY 2021
5 MIN READ
Despite being barely a week old, May 2021 has already been a washout with rain lashing down over much of the country and even some snow here in Scotland.
We’ve spent so long trying not to think about sun bathing and cocktails, that the idea of foreign travel has become almost an alien concept – a long-forgotten relic from the era of landlines and VHS. It is therefore no surprise that the travel industry is now ramping up activity to shake us out of our burrows and plan those trips. This week we look at how three groups are reawakening our passion for travel – whether that means dusting off our passports or even something a little closer to home.
Gearing up for a travel rebound
Club Med is
looking to remain top of mind as holiday-goers return to travel, by engaging
them with virtual events. Focusing their shift to the post-pandemic travelling
rebound, Club Med’s virtual initiatives include travel vouchers and a travel
content series consisting of local destination insights travel tips and
features from inspiring personalities. Club Med is also bringing its Body and
Soul programming to Singapore by partnering up with Parkroyal Collection Marina
Bay, as there are no Club Med resorts in the country.
The Great Escape
Travel experts trivago meanwhile are going for the baby steps approach, launching the new trivago Weekend which aims to link people in the UK and the US with great deals on accommodation and experiences, right on their very doorstep. With the growth of the staycation, CEO Axel Hefer says” In addition to helping users find amazing deals on accommodations, we want Chicago to become a source of inspiration for weekend getaways, both planned and spontaneous.”. With multiple ways to find the perfect getaway, the new Weekend proposition allows anyone to tailor a weekend escape without the need to travel abroad.
We’re thrilled to finally share that we have launched our local travel product, trivago Weekend, in our US and UK markets 🇺🇸 🇬🇧 Our teams have been working non-stop to make it come to life and we’re so excited to finally share the outcome of our hard work with the world!— Life at trivago (@Lifeattrivago) April 29, 2021
No Mean Streets
The Swiss tourist board has their eyes set on the big league this week, hoping to draw in tourists using a blend of stunning imagery and celebrity. In the film, Roger Federer, who recently took over as the ambassador for Swiss travel, spends 90 seconds trying to convince Robert De Niro to shoot a movie in Switzerland. Despite using two pros at the top of their games, there is no mistaking the real star of the video which is Switzerland itself. From Alpine scenes to elegant city backdrops, the ad offers a mouth-watering array of options of a travel starved world. André Hefti, head of marketing at Switzerland Tourism, puts it best - “If you really want to escape from everyday life, if you really want to get back to everyday life full of energy, then you need more than vacations. Then you need Switzerland.”
That's it for this week but you can also get more great insight and content from MediaCom Edinburgh by following us on social media: