27 AUG 2021
5 MIN READ
Brands are tapping into pop culture more than ever to engage with their audiences and prove their relevance.
By partnering with some of the biggest names in the music industry to bring us incredible campaigns and experiences, the following brands have grabbed our attention and made us excited about what they’ll do next.
Tiffany & Co is the definition of luxury, from its distinctive blue box to its association with breakfast, Audrey Hepburn and Moon River. Recently, the brand has added more gems to its collection for its latest campaign ‘Above Love’ which features Jay-Z, Beyoncé, a rarely seen Jean-Michel Basquiat painting, and arguably one of the most iconic necklaces in the world. The campaign, which is part of a reinvention strategy to future-proof the brand after it was bought by LVMH earlier this year, was first teased on August 24 when the first images were released. The campaign is accompanied by a film that sees Beyoncé sing her own version of Moon River, from the 1961 film.
Talk Show Dreams with Lil Nas X
Taco Bell has hired Lil Nas X, who worked at the fast-food chain as a teen’ as its first chief impact officer in the new breakfast campaign. The new position will allow the artist to collaborate on the chain’s development of its brand experience “from the inside out”. In his first days, Lil Nas X will team up with Taco Bell to offer an exclusive experience surrounding the release of his upcoming album, help to launch new menu offerings and use his experience as a former TB employee to drive brand impact.
3Fold Pop-up Concert
Samsung has invited Yungblud to perform an intimate, open-air concert in London inspired by Samsung’s new foldable smartphones. The performance brought together three art forms, replicating the multi-window capabilities of the new Samsung Galaxy phone, which allows three different apps to be open at the same time. The concert was attended by 1,000 fans who had won tickets to the secretive event.