21 MAY 2021
5 MIN READ
As restrictions ease, the prospect of finally being able to meet up with friends, family, and colleagues is amazing, but admittedly a little daunting. Many of us need to dust the cobwebs off our social skills as we re-join the world outside our homes.
This week, we’re looking at brand campaigns that are helping us navigate our way out of lockdown.
Starter for Ten
Everyone has had a similar experience over the last year or so, but we have all experienced it either solo or with a small number of close friends or family. We all sick of jigsaws and binge-watched the latest Netflix offering (doesn’t Tiger King seem like a lifetime ago now??). But that doesn’t mean that coming out of lockdown is going to be easy as a recent survey found 81% of people are daunted by the idea of ‘normality’. To help us get over the fear of freedom, TV channel Dave has launched a range of ‘conversational cue cards’ in conjunction with CALM (Campaign Against Living Miserably) and a host of comedians. So pick up a pack and venture out of your front door; starting a conversation needn’t be a big deal.
With lockdown easing next week, we did some real research around how we are all feeling. 81% of us are uneasy about things heading back towards ‘normal’. So we’ve partnered with our friends at @theCALMZone to help make things that little bit easier. https://t.co/yOH1Kr9cAP pic.twitter.com/hW7lKl2big— Dave (@davechannel) May 13, 2021
Home Can Wait
A new OOH campaign from Ikea celebrates the freedom to choose to stay at home, or not. With lockdown restrictions easing, Ikea has partnered with TFL to safely welcome everyone back to London. The ads use Ikea cushions to create celebratory balloons marking the freedom to enjoy a more open city and the brand encourages Londoners to get out and enjoy the capital saying that “their beds, sofas and favourite armchairs will all be waiting when we get back”.
Guinness has always told us that 'good things come to those who wait' – and their latest campaign Welcome Back deals with the wait of the century, as Guinness celebrates pub-goers finally being able to enjoy a freshly poured pint of the black stuff. The ad features a cover of the song Always On My Mind, showing imagery of all the monochrome things in life that have reminded us fondly of the brand throughout lockdown. The campaign ends with a message that they are donating £30m to support pubs.