21 OCT 2020
1 MIN READ
Connected Podcast 106 - Stef Calcraft, CEO Creative Transformation, MediaCom Global
This week our Chief Transformation Officer, Sue Unerman and Digital Director, Andrew Spurrier-Dawes, talk to Stef Calcraft, MediaCom Global CEO of Creative Transformation.
Stef talks to us about his first year at MediaCom, making the jump from leading a creative shop to a media agency, the similarities and differences in his goals at Mother versus at MediaCom and what’s next for him.
Stef urges listeners to watch ‘If You Want to Change the World, Start Off by Making Your Bed’, a speech by William McRaven, US Navy Admira. It’s all about how one has to start the day by completing a small task that sets you up to complete other achievements. You can access this video here.
He also confronts the issues around high screen time and explains how back-to-back Teams calls aren’t healthy. In particular, he calls out the benefits of taking breaks between calls, breathing exercises and being outside. Stef also refers to the Social Dilemma on Netflix, which you can watch here.