13 SEP 2021
The COVID-19 pandemic had huge effects on everyone, but major events like this tend to have a longer-lasting impact on those in their formative years.
MediaCom strategists Lindsey Jordan and Andrew Raymond took a deep dive into what has changed, what behaviours have accelerated and how brands can tap into these trends to add value to this audience through the lens of younger people.
Read part one, which focusses on social entertainment, finances and shopping here.
Read part two, which examines causes, gaming and learning, here.